Marketing is one of the most misunderstood words in the business language. Most people perceive marketing as negative and something only marketing professionals do. Thus, it is tremendously underutilized by organizations that are left functioning merely as reactive, product pushing, order takers.

By marketing, we mean, "creating an awareness of your value." This two-day workshop will help your IT organization focus on benefits and solutions, not features and products. It will also provide you with several practical ways to position your organization as the "provider of first choice" and for high payoff business opportunities.

AT THIS WORKSHOP YOU WILL LEARN HOW TO:

• Define marketing and its role in your IT organization
• Understand the value your IT organization brings to the table
• Develop your own IT Marketing Plans with our 13-step model
• Implement techniques based on your target audience and objectives
• Conduct market research and profile your clients (existing and potential)
• Measure your effectiveness against our indicators of successful marketing
• Discover the power of logos and slogans
• Add value to every client transaction
• Leverage the power of "hallway marketing"
• Click here for Public Workshop Schedule

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