In a time of increased outsourcing and tightening budgets, it’s never been more important to communicate how IT can help the company’s bottom line. That’s why we define marketing as creating an awareness of IT’s value.
IT leaders in today’s most successful IT organizations are becoming a voice of the brand, communicating effectively and persuasively to a variety of stakeholders, both internally and externally, about the value that IT delivers.
But it’s not just the people at the top who should be capable of being IT’s ambassadors; it’s a responsibility that spans the entire IT organization. Everyone needs new skills, strategies, and techniques to cut through noise and make IT’s impact clear and tangible.
This highly interactive workshop will help your IT organization speak the language that will influence your business clients. You’ll be guided through a step-by-step process for building a marketing plan that is scalable depending on what you plan to market and to whom. Whether you are executing a broad IT marketing effort or just need to ensure that everyone is communicating consistent marketing messages in the hallway, you will find the tools and strategies you need in this workshop to make brand ambassadorship a cultural touchstone for your IT organization.
4 modules, 3 hours each
Module 1: Marketing Foundations & Communicating the Value
Module 2: Adapting Your Efforts & Becoming an Ambassador
Module 3: Establishing the Focus & Tailoring the Message
Module 4: Adapting the Delivery & Evaluating the Results