IT Communications: An Essential Partner in Transformation

Having studied CIO-led transformations over the past three decades, we’ve found that there’s a key differentiator that sets the best apart from all the rest: a strong Communications partner.

Along with the complexities and challenges of IT transformation, the overall business environment is escalating the need for future-focused Communications leadership that understands the strategic IT agenda.

There are a number of reasons why a strong IT Communications partner is particularly important today, including:

• Talent Brand: The CIO’s Communications partner plays a critical role in developing the messaging and employer brand to attract vital and retain vital talent.
• Corporate Image: IT Comms partners help IT executives, leaders, and professionals at all levels develop the necessary media and marketing savvy to communicate effectively and persuasively, both internally and externally. 
• Personal Brand: A strong Comms partner helps support IT leaders in developing their voice and becoming thought leaders in the industry.
• The IT Maturity Curve: Moving up each stage of the curve requires building trust, respect and credibility—and that’s a communication job. 

O&A’s CEO Dan Roberts recently interviewed IT Communications leaders at a number of successful companies to get an insider view of the role, from both a strategic and day-to-day level. Read part one of the takeaways in his CIO Whisperers column on how CIOs communicate success—and elevate their game.