What a month it’s been! Since countries around the world went on lockdown in response to the COVID-19 pandemic, job #1 for IT has been jumping into action, getting people connected, and building capacity. The digital transformation work IT organizations have been doing over the past few years has delivered in a big way as businesses have had to pivot to remote work while making sure day-to-day operations and customer engagements continue to run smoothly.
The slogan “digital first” was already gaining traction among forward-thinking companies, but this experience has proven that every company is going to need to adopt a digital first mantra going forward.
With the “firefighting” of the first few weeks behind us, CIOs and IT communications leaders are reflecting on where we are now, lessons learned, and what comes next. Moving out of a strictly reactive mode, they’re looking at how to capitalize on opportunities this new business environment offers, particularly as executives are now seeing more clearly than ever the value that IT brings to the business.
What follows are some of the themes shared by CIOs, senior IT leaders, and IT communications leaders in a recent virtual roundtable discussion about communicating in a crisis. For additional insights, download our report, IT Communications: 5 Lessons from an Essential CIO Partner.
IT’s ability to step up has created huge brand equity for IT across the rest of the organization. One of the biggest values that’s come out of this crisis is how much organizations in general took IT for granted. Now they realize IT brings tangible value in terms of collaboration, productivity, and the interconnectedness of systems and data.
It’s up to IT to communicate that value in a way that speaks to the business while leading the transformation necessary to keep the organization future-focused and well-positioned for what’s to come.
Learn more about marketing a technology organization and communicating IT’s value.
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